01
Discover
Check one option at a time.
No feed of noise. One company or fund, explained in plain English, until it actually makes sense.
Sift · by FolioSift
Understand investment options before money moves.
Sift helps you save options, compare the fit, and test a potential mix in plain English.
General information only. Not personal financial advice.
Save it, question it, compare it, then test the mix.
Four calm steps. Each one takes the pressure out of the next.
02
Your Shelf
Save options you want to understand.
Your Shelf is not a checkout. It is a place to understand what caught your eye.
03
Compare
Decide what stays, what needs questions, what goes.
Side by side, in language you'd actually use. Keep it, question it, or take it off the shelf.
04
Potential Mix
Practise ratios before real money is involved.
See how a hypothetical mix is shaped and where it leans. Illustrative only — nothing moves.
Why it exists
People hesitate with investing because it feels risky, confusing, and full of jargon.
Sift reduces that hesitation by making the learning step feel safe. Built for learning before action.
Nothing in Sift moves real money.
The boundary is deliberate. Sift is where you build understanding — not where you transact.
- No trading inside the app
- No broker connection in the first release
- Sample, delayed or end-of-day data clearly labelled
- Education and research only
A note from the founder
“I'm building Sift because I wanted investing to feel clearer before money gets involved.”
I kept running into the same thing: plenty of apps happy to let you buy something in thirty seconds, almost none willing to sit with you while you work out whether you should. The confusing part isn't the buying. It's everything before it.
So Sift is the step in between. Somewhere to park an idea, poke at it, and be honest about whether it fits you — without a buy button waiting at the end of it. Sift helps you ask better questions before making real decisions.
Matt Richards · Founder, Richards Analytics Ltd, trading as FolioSift
Sift is a calmer way to build investing confidence.
Join early access and help shape it. We'll invite testers in small batches.